You explore an opportunity. Makes sense. Feels right. Then comes the decision: move forward—or compare a few more options first. Most people start comparing. Feels careful. Smart. But I’ve watched what happens next. When you look at too many similar things, they blur together. Someone who trusted their instinct early? They’re six months ahead now—not because they picked better, but because they moved. The cost isn’t choosing wrong. It’s never choosing at all.

I’ve spent years watching people stay stuck—waiting for the right time, the perfect plan, one more sign. Then my dad died, and I got it. Hesitation steals more from us than failure ever could. We act like we have endless time to get around to the things that matter. We don’t. And the cost of waiting keeps adding up while we convince ourselves later will be better.

Smart people treat decisions like research projects. Eight months of calls, spreadsheets, advisor meetings. Waiting to see the entire path before taking the first step. Meanwhile, someone else started walking in month two. Now they’re 18 months ahead. You don’t lack information—you lack the willingness to learn by doing instead of studying.

The marketplace is noisy. Every coach looks legit. Every platform has proof. So you research more, compare options, read one more review. But here’s what’s really keeping you stuck: it’s not about whether you can trust them. It’s whether you trust yourself to choose well—and handle being wrong if you need to pivot.

The easy shot always costs more than you think. You take what’s right in front of you without asking where it leaves you. Six months later, you’re further from your goal than when you started. Every decision is part of a sequence—what you do today sets up what you can do tomorrow.